How AR and VR can support your business?

VR and AR

Let’s we will discuss about AR and VR technologies in the businesses.

1.Augmented reality (AR)

AR is the way of real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.

Let us see the real-life environment right in front of us with AR. Trees and benches swaying in the park, dogs chasing balls, kids playing. With a digital augmentation overlaid on it.

Apple has been released ARKit 4, the latest version of its open-source augmented reality development tools. Google’s competing ARCore technology is also making great support to keep up in the industry. After its’ introduction in 2017, these tools have supported developers ease into the AR market. Because of greater app support, AR-capable devices and their users have dramatically increased.

And also, Google’s ARCore is innovating with the introduction of publicly-made Street View photos. Android user has an ARCore-capable smartphone; Google will accept submissions for Street View photos with the map. These must meet certain quality guidelines, this demonstrates that ARCore has improved enough that Google feels confident that smartphones can take the photos compulsory to include with Google Maps and to include these images alongside photos taken by the more specialized tool.

Giving customers a virtual option to shop has been an important trend for many retailers, such as American Apparel, Lacoste, Kohls, Sephora. Others have made virtual fitting rooms a reality for their users. This allows consumers to gain a try-before-you-buy experience from home. This is very important due to the way social distancing policies affect retail during the COVID-19 pandemic. AR is a great point to resolve this problem.

This does not just apply to apparel. IKEA’s app provides customers to see what furniture and other products might look like in their own homes using AR technology. The possibilities do not stop at home on customers’ mobile phones. With more bandwidth and control over an internal environment, the advantages offered by AR for indoor navigation are clear. There is a wide range of tools that can be used to enhance this experience at different scales, such as Bluetooth beacons, ceiling antennas, and QR codes.

Telework has increased dramatically since the beginning of the COVID-19 pandemic. Because of the increase the telework, new solutions are needed to maintain the efficiency of certain professions that formerly operated in-person. IT computer repair is a great example. Augmented reality can offer IT, technicians, to give guidance to consumers using on-screen directions. As the consumers hold their smartphone camera up to a computer in need of service, the IT technician can draw over the screen to direct the customer to certain points of interest.

Augmented reality has a large impact on the automotive industry.  AR HUDs will serve a practical purpose for drivers that will provide them to process information that helps their view of the road. The most valuable practical application of an AR HUD for drivers is safety. The HUD can make drivers aware of potential hazards that might have gone disappear without posing a Disagree or obstructing their view of the road.

Nissan’s Invisible-to-Visible technology already uses AR and AI to helps drivers aware of potential hazards, such as nearby objects.  BMW and Accenture built an AR application that allows customers to experience a new car in their driveway without having to go to the dealership. They can also see what the virtual car looks like in different colors and different features.

2.Virtual Reality (VR)

Mark Zuckerberg, the CEO of Facebook, said: “When I put on the Goggles, it’s different from anything I have ever experienced in my life.” And he was right; the technology was staggering.

In short, VR is a simulated environment that is developed by computer software. It makes an immersive experience that appears to be real. It provides a sensory experience including sight, sound, and in some cases, touch. That allows users to interact with the artificial environment that the technology presents much the same as they would if they were experiencing the environment in reality. Look at videos of people who are using VR and watch how they interact with it. As soon as they wrap on the headsets, their actions indicate that they have been “transported” to the world the technology is presenting them with.

Today, VR has become a major proposition for an array of industries. As an example video gaming.

The rate at which technology is advancing with VR offers opportunities providing for business owners. We can say that VR technology can improve pretty much everything consumers interact with. For example, picture how virtual reality can improve things like shopping, academics, travel, entertainment, and even fitness and healthcare.

Facebook starts selling its Oculus Rift VR headset for $600, well before the technology was ready to be distributed. The headset, which can be used with various gaming systems, such as Xbox ONE, Unity, and Unreal Engine, popular game development tools, enables users to develop applications via a system that is familiar to them. The Oculus VR headsets have certainly taken the world by storm.

Facebook is not the only mega-corporation that has taken interest in virtual reality; Google has, too. The powerhouse technology company began exploring the possibilities that VR offers with its Google Cardboard headset back in 2014. The company has also built another VR headset that rivals Oculus by Facebook. Google joined with investors who invested a limited amount of money into Magic Leap, an AR startup company, further indicates the massive potential that the technology offers for entrepreneurs.

Facebook and Google are not the only companies that had invest in virtual reality. Samsun has also partnered with Oculus and created the Gear VR headset, which can be used with Samsung smartphones. Sony has introduced VR game, too, with PlayStation VR, a virtual reality headset that is compatible with their PS4 gaming system. The HoloLens AR headset of Microsoft Company is another example.

Where AR and VR Technology is using today?

    Manufacture – The manufacturing industry is taking advantage of the benefits that VR provides. For example, Ford, an American-based automotive company, uses VR to enhance the design of their vehicles.  Because of this new technology, however, Ford can now make real-time adjustments using virtual representations of their vehicles.

Training and Education- From learning to drive before getting behind the wheel of a real car to transporting students to locations where they can interact with settings and models that might not be able to in real life. For example space, replicas of the Pyramids of Giza, or the Amazon Rainforest, allowing them to experience environments that they would have to travel halfway around the world, to experience in real life.

Training and education will be impacted the most by virtual reality, and the impact is already being experienced. For example, in 2015, Google launched the Pioneer Expeditions, which allows teachers and students to travel to more than 100 locations, including the Great Wall of China, coral reefs, and even Mars. Providing students with the opportunity to acquire experiences that they may otherwise never be able to experience.

Healthcare – For example, doctors and researchers use the technology to create lifelike 3D models of human anatomy based on ultrasound, CT scans, and other forms of diagnostic imaging. Surgeons use these 3D models to devise and practice medical procedures. VR is also being used to treat Alzheimer’s and dementia patients, and it is even used to rehabilitate individuals who have suffered from a stroke and other bad brain injuries.

Gaming – Especially, VR has had a huge impact on the gaming industry. Back in the 1990s when VR was first introduced in the gaming industry, the technology was primitive. Fast forward to today and it has certainly changed. In the 21st century, the VR technology that is used in video gaming is lightweight, easy to use, easy to access, and creates a real life-like experience.

Because of innovations in VR technology, gamers can sit in the cockpits of fighter jets or be a part of Star Trek’s Bridge Crew.


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