Adding a blog to your business website is the greatest way to connect with your customers and also adds strength to your brand. A business blog for your business website is not a waste of your time or website space. It is one of the most cost-effective ways to promote your business which will inevitably lead to more sales.
Here are some important tips on How to Write a Good Blog Post for business professionals:
1. Keep in mind that your customers are your readers
Always remember that the people who are going to read your blog are consumers, and potential consumers, so write for them. Your blog posts should target to answer any possible questions they may have and deliver new insights into your industry.
2. Plan your blog content
Lack of time and ideas are the most frequently cited reasons most small businesses cite for not having a blog. However, with a bit of planning, you should have enough ideas to keep it running for weeks or even, months ahead.
Your blog posts can be answers to the questions most frequently asked by your consumers. As an example, if you are a jeweler, you could write a blog post on what to look for when buying a diamond.
Google Adwords Keyword tool is another brilliant way of finding keyword phrases that people are using to search for your services. The keyword phrase, once you have identified it, could be your blog title. It is a simple and effective way of driving traffic to your blog and letting the world know about your services.
3. Create valuable content
The key to a successful business blog is offering your readers valuable content. That is how you establish your website’s authority in your industry. In addition, if you give your readers valuable content, they will reward you by becoming return visitors and also parting with their money.
If lack of time or lack of writing abilities is an issue, you could outsource your blog to a blog writing service. Write your blog post to meet your Consumers’ needs and also drive sales for you.
4. Frequency of update
The opinion is divided on how frequently you should update your blog. Aim for a frequency that you can maintain. Fortnightly or weekly is fine. The key is consistency.
Search engines like fresh content and the more frequently you update your blog and your website, the more likely your website will climb up search engine rankings and also gain visibility for your target customers.
5. Develop your blogging style
Blog posts are meant to be informal, so let your blog post reflect the human face of your company. Provide it some personality and try to keep the sales pitch down. You will find that people are more likely to respond to you and also buy your products or services.
When you have finalized your post, review it and ask:
- Is all the spelling and grammar correct? Run it through a spelling and grammar check, as well as doing a manual check.
- Does it make sense and flow naturally?
- Is there anything that reads like filler?
- Is there anything essential that is missing from this title? If so, either add it, link to someone else’s post that provides more details, or makes a note of it for a future post.
- Is the title still the best fit for the content?
Edit anything that wants changing and ideally ask a second person to review it too.
6. Word count
As a guide, a blog post should be a minimum of about 400 words. If your blog post is too longer than this, think about serializing it. People move to scan web content, so make every word count. Put yourself in your visitors’ position. Can you truly answer a question in-depth in just 500 words?
Bloggers who are writing over 1,500 words per blog post are 3 times more likely to get strong results than bloggers who write less than 500 words. From research by Orbit Media of over 1,000 bloggers, who also found that the length of blogs is increasing and is expected to increase further in the future?
4. Pictures and Info-graphics
Select a visually appealing and suitable image for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog post content.
In fact, it is been shown that content with relevant images receives 94% more views than content without relevant images. For help choosing an image for your blog post, read “How to Select the Perfect Image for Your Next Blog Post” and pay close attention to the section about copyright law.
Relevant and attractive images and I like to start each blog post with an original illustration and include some other images in the post that can either be illustrations, photos, charts, or diagrams.
5. Page Title and Headers
Most blogging software uses your blog post title as your page title, which is the most special on-page SEO element at your disposal. But if you have followed our formula so far, you must already have a working title that will naturally include keywords and/ or phrases your target audience is interested in.
Do not over-complicate your title or subtitles by trying to fit in keywords. With that said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short. Ideally, under 65 characters.
6. Anchor Text
Anchor text is the word or words that link to navigate another page. Either on your business website or on another website. It is showing your expertise. But be carefully selected which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords.
It is also important to consider which pages that you want to link to. Consider linking pages that you need to rank for a specific keyword. You can end up getting it to rank on Google’s first page of results instead of its second page.
7. Blog body
Before starting to write your blog post body, research the topic, brainstorm the sub-sections to include in your post, and consider the best order to put them in so that they flow naturally. Let’s get into your body. Your body should include subheadings. And keep your paragraphs about around five to six lines max. Let’s get into your body. Your body should include subheadings. And keep your paragraphs about around five to six lines max.
Just make the first sentence of your blog post something that works well as a description so that and then you can give your answer paragraph. The answer paragraph should be about three to four sentences long And use “I” and “You” for questioning and answering. Bullet point lists are a good way to ask a question, and then list the answers.
It while Suitable to conclude by summarizing the main points. It is a chance for readers to start a new beginning. The main purpose of this is for making sure I know what I plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include.